PRIMARY COLOR SHAMPOO

Details

• Description

  This advanced daily shampoo, powered by our proprietary Chromatherapy Technology, protects, strengthens, and enhances the vibrancy of color-treated hair. Primary Color Shampoo gently cleanses, with an ultra-silky lather to remove hard water buildup and impurities that can dull color. The Chromatherapy Technology combined with a unique blend of nourishing oils preserves true-to-tone color, increases shine and protects the hair from 450°F heat and harmful UV rays* while vegan proteins moisturize and help to reduce breakage by 89%*.

  • Removes buildup to preserve color vibrancy and enhance shine
  • Gently cleanses without stripping natural oils
  • Prepares the hair for optimal color retention 

  *Based on testing performed using the complete system of Primary Color Shampoo, Conditioner, and Leave-In Spray on severely damaged hair.

• Sustainability

  100% PCR Bottles use 88% less energy, lowering carbon footprint.

  100% PCR Closures 73% lowering carbon footprint vs. virgin oil based plastic.

  100% PCR Boxes sourced from FSC Certified Board (for all), comprised of 100% recycled material PCW.

• Ingredients

  BLEU Molecule Complex for strength and shine

  Hibiscus Flower Extract improves shine and color vibrancy

  Cactus Extract locks in shine and hydration

  Clove Extract protects against color fading

  Full Ingredient List

  Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disodium Cocoamphodipropionate, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Acrylates Copolymer, Fragrance (Parfum), Hydrolyzed Quinoa, Glycol Distearate, Phenoxyethanol, Caprylyl Glycol, Laureth-4, Ethylhexyl Methoxycinnamate, Persea Gratissima (Avocado) Oil, Cocamidopropyl Betaine, Citric Acid, Polyquaternium-53, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Sorbic Acid, Mica, BHT, Glycerin, Oryza Sativa (Rice) Bran Oil, Passiflora Edulis Seed Oil, Panthenol, Crambe Abyssinica Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Formic Acid, Benzyl Alcohol, Cyclodextrin, Maris Aqua/Sea Water/Eau de mer, Butylene Glycol, Euterpe Oleracea Fruit Oil, Bambusa Vulgaris Leaf/Stem Extract, Ethyl Oleate, Potassium Sorbate, Ethyl Linoleate, Caprylyl/Capryl Glucoside, Caprylic Acid, Guar Hydroxypropyltrimonium Chloride, Xylitol, Tocopherol, Limonene, Titanium Dioxide (CI 77891)