I started using this on my 1 year old and I absolutely love how it makes her hair look and feel! So soft and shiny. I remember visiting family and I was stuck with a different shampoo. Her hair was rough and unmanageable that day. My mom who was forst skeptical of me paying this price for a kid shampoo. now sees why I choose this over any other toddler/kid shampoo. It does make a difference. A little goes a long way as well. Every shampoo I've ever gotten from this company lathers up nicely and this is no exception. I will say that I do use my R co conditioner on her to give her that extra soft feel :) hope to see this back in stock soon!