Helps tame frizz + achieve styles without the effort of styling with hot tools.

Play your best hair yet with CASSETTE.

This weightless mist gently absorbs sebum while nourishing and refreshing strands. Leaves curls smooth and re-defined.

Play your best hair yet with CASSETTE.

The support and control of a gel with the flexibility and shine of a wax.

Amplify + hold texture for curls.

Delivers 2nd day texture + separation.

Got curls? Tame + prep with TWISTER.

Keep your locks spinning with TURNTABLE.

For light, natural and authentic hair, ANALOG is the only step you need for weightless softening and conditioning.