Helps tame frizz + achieve styles without the effort of styling with hot tools.

Play your best hair yet with CASSETTE.

Play your best hair yet with CASSETTE.

The support and control of a gel with the flexibility and shine of a wax.

Amplify + hold texture for curls.

Delivers 2nd day texture + separation.

Got curls? Tame + prep with TWISTER.

Keep your locks spinning with TURNTABLE.

For light, natural and authentic hair, ANALOG is the only step you need for weightless softening and conditioning.