For beautiful, healthy, camera-ready hair.

Everything you need for the small screen: body, shine, strengthening,
softening, and smoothing.

This thickening shampoo adds vitality to fine, flat hair while nourishing and strengthening from root to tip.

This thickening conditioner will prolong vitality and enhance shine.

Enriched with B5 for intense hydration.

Enriched with B5 for intense hydration.

Keep your hue rich + vibrant. Now with ChromoHance Complex!

Protect + prolong the vibrancy of your shade. Now with ChromoHance Complex!

Enhanced with powerful smoothing properties.

Enhanced with powerful smoothing properties.

Play your best hair yet with CASSETTE.

Play your best hair yet with CASSETTE.

Infused with hemp-derived CBD, this shampoo gently cleanses without disrupting the scalp’s natural balance.

Infused with hemp-derived CBD, this conditioner instantly detangles + imparts moisture

SUNSET BLVD Conditioner is the natural second step to getting the brightest, sparkliest, softest blonde and gray hair.

This shampoo makes blondes extra bright and grays fantastically silver — all without the brassy tones.

No fuss, amazing texturized hair, straight out of the shower.

Gentle cleansing and thorough removal of all buildup. Mild enough for daily use.

For light, natural and authentic hair, ANALOG is the only step you need for weightless softening and conditioning.

For beautiful, healthy, camera-ready hair.

Everything you need for the small screen: body, shine, strengthening,
softening, and smoothing.

Enriched with B5 for intense hydration.

Enriched with B5 for intense hydration.

Keep your hue rich + vibrant. Now with ChromoHance Complex!

This thickening shampoo adds vitality to fine, flat hair while nourishing and strengthening from root to tip.

Protect + prolong the vibrancy of your shade. Now with ChromoHance Complex!

Play your best hair yet with CASSETTE.

This thickening conditioner will prolong vitality and enhance shine.

Enhanced with powerful smoothing properties.

Enhanced with powerful smoothing properties.

Mild enough for daily use, this shampoo makes blondes extra bright and grays fantastically silver— all without the brassy tones.

The natural second step to getting the brightest, sparkliest, softest blonde and gray hair.