A luxe oil-protein shampoo that provides gentle cleansing for damaged hair.

This protein-rich, creamy masque renews damaged hair by delivering nourishment, strength + elasticity to hair.

For beautiful, healthy, camera-ready hair.

This thickening shampoo adds vitality to fine, flat hair while nourishing and strengthening from root to tip.

This thickening conditioner will prolong vitality and enhance shine.

Enhanced with powerful smoothing properties.

Enhanced with powerful smoothing properties.

Enriched with B5 for intense hydration.

Enriched with B5 for intense hydration.

Keep your hue rich + vibrant. Now with ChromoHance Complex!

Protect + prolong the vibrancy of your shade. Now with ChromoHance Complex!

Play your best hair yet with CASSETTE.

Play your best hair yet with CASSETTE.

This shampoo makes blondes extra bright and grays fantastically silver — all without the brassy tones.

SUNSET BLVD Conditioner is the natural second step to getting the brightest, sparkliest, softest blonde and gray hair.

No fuss, amazing texturized hair, straight out of the shower.

Gentle cleansing and thorough removal of all buildup. Mild enough for daily use.

Mild enough for daily use, this shampoo makes blondes extra bright and grays fantastically silver— all without the brassy tones.

Infused with hemp-derived CBD, this shampoo gently cleanses without disrupting the scalp’s natural balance.

Infused with hemp-derived CBD, this conditioner instantly detangles + imparts moisture

For light, natural and authentic hair, ANALOG is the only step you need for weightless softening and conditioning.

Enriched with B5 for intense hydration.

Enriched with B5 for intense hydration.

This thickening conditioner will prolong vitality and enhance shine.

This thickening shampoo adds vitality to fine, flat hair while nourishing and strengthening from root to tip.

The natural second step to getting the brightest, sparkliest, softest blonde and gray hair.

Enhanced with powerful smoothing properties.

Enhanced with powerful smoothing properties.

Keep your hue rich + vibrant. Now with ChromoHance Complex!

Protect + prolong the vibrancy of your shade. Now with ChromoHance Complex!

Play your best hair yet with CASSETTE.

Play your best hair yet with CASSETTE.

Everything you need for the small screen: body, shine, strengthening,
softening, and smoothing.

For beautiful, healthy, camera-ready hair.